Lego Infinicoaster

SILVER CUBE | One Show Young Ones ADC
2021 NEW YORK FESTIVALS ADVERTISING COMPETITION SHORTLIST

student work done at syracuse university

copywriter: jessica miranda
ART DIRECTOR: sarah sek

problem

Play is no longer seen as essential to kids.

fact

1 in 5 kids say they have no time to play and parents struggle to see the value of it.
kids’ schedules are instead packed full of extracurricular activities and traditional school learning.

solution

Create a new LEGO set that allows kids to build their own fun and experience it through VR.

app screen

the logo and screen when opening up the app or loading a page.

coaster screen

users are able to select to ride coasters which they have already built before and have saved.

ride end screen

following the completion of the user’s VR ride, they are able to choose whether they want to save the coaster, ride it again, or share their coaster with friends.