DraftKings Sportsbook
featured work: OOH, digital, retail
out of home
Super Bowl LVII
you gotta go big for the super bowl, so big you can see it from an airplane.
a custom billboard and uber wraps around the city let everyone in arizona know that action lives on draftkings sportsbook.
pimp my shuttle
custom wrapping of Foxwoods’ parking lot shuttle.
you might not want the action to stop, but you definitely want your shuttle to.
digital
want quality time with the customer?
catch ‘em when they’ve got nowhere else to go (in their uber.)
audience: casual sportsbook customers
uber in-app experience
audience: VIP sportsbook customers
retail
let’s go to the sportsbook!
promote events at draftkings sportsbook at wrigley field with fresh, exciting copy.
